SoCalGas
Energy That Works
Client Background
- Largest Natural Gas utility in North America and third largest globally with over 21 million customers, over 8K employees, and the nations leader in advanced Hydrogen blending and microgrid technology. Wholly owned by Sempra Energy (NYSE: SRE).
- Market: California
- Industry: Energy
Scope
- Creative Agency AOR
- Media Agency AOR
- Strategic Consulting (Enterprise wide)
- Experiential
Challenges
- Navigating vast communication landscape regarding highly technical solutions and infrastructure systems to various audience groups including customers, regulators, policy makers, and investors.
- Communicating with fragmented and highly diverse socioeconomic customer base across various locations and media channels to best serve customers on awareness of service, benefits, and programs.
Solutions Implemented
- Create comms strategy and streamlined messaging position across customer facing and internal communications.
- Create new brand guidelines supporting clear brand identity and mission.
- 360° content creation supporting all areas of the business both customer facing and internal.
- Campaign strategy and development.
- Creating data visualization of complex solutions, systems, and processes.
- Collateral support.
- Full service media planning and buying.
- Social media strategy and management.
- Manage media partnerships.
- Create, manage, and produce conferences around safety, energy efficiency, engineering, workforce, opportunity, press events, and new technology launches.
- Support public affairs and media relations teams.
RESULTS
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Unified Communications Strategy: Successfully aligned messaging across 10+ departments, creating a cohesive voice that improved stakeholder engagement and increased internal adoption of strategic priorities.
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Audience-Centric Campaigns: Developed and deployed 50+ multi-platform campaigns (and counting) tailored to California’s diverse communities, leading to an increase in program awareness among hard-to-reach customer segments.
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Content Engine Development: Produced over 450 pieces of high-performing, multimedia content annually, enhancing cross-channel storytelling and increasing digital engagement.
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Media Performance Optimization: Integrated media strategy and creative in-house, allowing agile, data-driven optimizations in real time.
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Thought Leadership & Events: Concepted and executed 10+ branded events and conferences, elevating the utility’s position as a national leader in energy.
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Stakeholder Influence: Supported public affairs with targeted media campaigns and improved sentiment among policy influencers and trade media.
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