THE PROBLEM

Stafford was approached by Frog Fuel, to help establish their brand, utilizing traditional in-store placements and more importantly creating an online presence. Being a start-up, budgets were tight, and Stafford needed to develop the brand story, produce in-store print materials, and create a constant flow of digital assets. Most important, Stafford had to develop a way to get the newly created assets seen and acted upon by the target market.

THE SOLUTION

Working with a start-up requires maximizing every dollar spent, unable to do much of a media buy, Stafford developed an earned media strategy, and coordinated a blog partnership program. We created partnerships with lifestyle and fitness bloggers to demo Frog Fuel products and run Frog Fuel promotions on their sites. Stafford supplied SEO'd content for the bloggers to organically place within their posts helping establish an online presence.

These partnerships provided the bloggers with content as well as rewards to hand out to their loyal readers and gave Frog Fuel organic exposure within their target market with no media budget spent.

Stafford also developed a series of fitspiration images that were strategically placed within Pinterest & Tumblr giving the Frog Fuel brand an organic boost among fitness enthusiasts looking for daily inspiration.

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With no media budget, we had to get creative with how we engaged our audience. We were able to drive impressions through strategic blog partnerships and by creating a simple app that generated organic results by asking users to find out what their fitness level was.

100K
BLOG IMPRESSIONS
100K
TWITTER IMPRESSIONS
100K
FACEBOOK IMPRESSIONS