Clarus Merchant Services

Smarter, Faster, Easier, Payment Solutions

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INCREASE WEB TRAFFIC

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INCREASE GOOGLE REVIEWS

Client Background

Clarus Merchant Services is a leading provider of credit card processing services and comprehensive merchant payment solutions. Based in Gaithersburg, Maryland, Clarus serves a diverse range of industries, including distribution, factoring, hospitality, healthcare, retail, and services. The company offers competitively priced point-of-sale terminals, as well as web and mobile payment options, tailored to meet the specific needs of various business sectors. Clarus processes over $5 billion annually for more than 7,000 merchants and was acquired by Talus in 2024.

Market: North America

Industry: Fintech

Scope

Creative Agency AOR

Media Agency AOR

Consulting

Experiential

Challenges

Outdated branding created a misperception of obsolescence despite advanced fintech offerings.
Weak web presence and unsophisticated design failed to reflect industry leadership.
Low organic search rankings limited visibility and credibility.
Minimal digital footprint hindered lead generation and growth.
Convoluted SEO category.
Site structure and content lacked optimization for discoverability.
Sales Materials lacking benefit of new product offers.
Outdated trade show materials, booths and collateral.
No strategic sponsorship partnerships.

Solutions Implemented

Discovery Phase: Conducted interviews with stakeholders and customers to understand industry dynamics and growth goals.
Strategic Communications and Rebranding Plan: Developed, concepted, and implemented a rebranding strategy to support current operations and facilitate entry into portfolio acquisitions.
Mobile-First Website: Designed a responsive, SEO-optimized website as the primary marketing tool. Implemented title tags, meta descriptions, and curated industry-relevant content using tools like SEMrush.
Social Media Strategy: Developed LinkedIn best practices and a posting guide tailored to the B2B audience.
Media Planning/Sponsorships: Developed and consulted on several media plans around legacy sponsorships, including Super Bowl, Wimbledon, and PGA opportunities.
Review Marketing: Leveraged AI to optimize review solicitation emails enhancing organic traffic.

RESULTS

Improved brand perception, aligning Clarus with its fintech innovation.
At the start of the engagement, Clarus ranked for eight keywords in search engines. Now it ranks for 619, with 28 in the top three results.
Significant monthly organic traffic growth within a niche market.
Streamlined social media presence, establishing authority and trust.
Enhanced customer feedback management, contributing to stronger client relationships and SEO performance.
Developed cohesive trade show branding and experiential marketing strategies, boosting Clarus’s presence at key industry events.
Broke down the world of complex payment processing via easy-to-understand communications for B2B customers.

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