The branding of your company is critical to your long term success and is the backbone any future marketing campaigns. The brand is a crucial identifier that helps to guide the opinions of your existing and future audiences. People need to trust the brand before they commit to supporting its values. We believe that content is king, but context is the controlling queen. We teach our clients to talk to their customers, not at them.
Before building any assets or launching a campaign, Stafford conducts a thorough discovery phase. We analyze all available communications collateral, academic and market studies, current and target audience interaction/reactions, and, most importantly, your competitors. We do this through phone interviews, online research, reading through supplied assets, polling, and focus groups.